Event charity
After seeing one species after another go extinct, Paul Goodenough (and a few of his friends and family) decided that enough was enough. And Rewriting Extinction was born. It’s a global collaboration of over 300 of the most influential storytellers on earth, united behind one cause... our planet. Together, the group creates non-political, non-judgemental content for mainstream audiences with imagination, originality and humour.
The Mission
Environmentalism is seen as overly scientific, worthy and ‘owned’ by the liberal left. The mass majority of people don’t engage with typical environmental content.
If we want to affect world change, we cannot keep using the same failed methods.
Rewriting Extinction exists to reach across political and cultural divides, and use cool and viral content to connect disengaged audiences.